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UNITRON Bolsters Sales Channel Support

[April 2020] – UNITRON Ltd. is pleased to announce the hiring of Andrew Gerson as Director of Sales for BioScience and Materials Microscopy.  In this newly created position, Andrew will focus on developing a comprehensive sales strategy with a focus on bringing cohesiveness to the microscopy dealer network,  assist with product development and third-party products, develop robust dealer training programs, and explore new sales channels with an emphasis on clinical and research applications.  Andrew brings over 30 years of sales and sales support experience in core microscopy, imaging, research, clinical and industrial markets.

The traditional UNITRON microscopy sales channel continues to be supported by Heston Singh and Sal Macedonio.  Heston continues in his role as the primary contact for sales to our traditional microscopy distributors.  Adding increased support for the sales channel, Sal expands his role to provide technical application support, dealer training, and product development.

For more information, please contact UNITRON at 631-543-2000.

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